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Selecting an on-line bookmaker is very different to placing a bet on the high-street where there are only the usual two or three suspects scattered around. Online there are 100s if not 1,000s of bookmakers which for some can be overwhelming, especially considering the majority offer similar products which are identical or just repackaged.

When looking at the characteristics of the typical online user (wanting to place a bet) there are two distinctive types; Firstly those who are looking to sign-up for their first online account and secondly those who already have one or more, but are looking to sign-up for a new account to take advantage of free bet promotions that most bookmakers offer for new customers.

If you can be characterised as either of the above the first choice to make is whether to choose a well-known and long established or newer online bookmakers to place your bet with – this can be a bit of a conundrum. There are pros and cons to both, but in truth there is no right or wrong answer.

The well-known, long established bookmakers can offer a level of comfort that they aren’t going to disappear into the sunset with you money (not that newer bookmakers would or have a reputation for doing so). From experience their websites are normally well designed and easy to use with all the latest, and different, betting options, which typically include; sports, casino, poker, slots, live casino and on some sites (amazingly) the option to watch the match or race you are betting on live through their website. Sometimes all the different options can get in the way, especially if you just want to place a straight, good old fashioned, sports bet.

New lesser known bookmakers are popping up all the time and can also be a good option for your sports betting. Their sites are generally well designed and easy to use but in some cases can lack the choice of betting options and functionality of their more established counterparts. Some of the benefits they do offer, typically, to compete with the big boys are unique features, bigger free bet bonuses or better odds – helping to get them noticed and attract new sign-ups. However, not to be a scaremonger, it is worth checking before signing up that they were not set-up yesterday and have a bit of reputation.

The key to either of the above choices is to shop around and find a bookmaker which you feel comfortable with and offers good value for your sports bet. A good means to do this is to visit free bet review sites where you can find all the latest free bets and bookmaker reviews, to help you choose and maximise your return on investment.

It is also worth noting that if you want to make the most of betting money it is well worth opening sports betting accounts with more than one bookmaker, so a mix of both established and new bookmakers may be necessary. This is a good idea for a couple of reasons; first so that you can compare odds between the different bookmakers and go with the best value and secondly you can take advantage of more welcome sign-up promotions such as bookmakers matching your first deposit or offering free bets.

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Source by Will C Myles